Coconut oil has been touted recently as the latest nutritional wonder (Pacific islanders of yore are said to have enjoyed strong teeth, hearts, abs and flawless skin). Though Creme de Coco Shampoo isn't edible (you might wish it were since it smells so good) its benefits are undeniable; even the surfactant (the stuff that actually cleanses) is a coconut derivative that lends an unusually luxurious lather.

To make it even richer, another member of the palm family, Astrocaryum Murumuru contributes an extraordinarily rich butter derived from its kernels. More than a few flowers are in the recipe as well: the Mallow adds a soothing effect, and the Milk Thistle contributes its antioxidant properties.

Key Ingredients
Sodium Laureth Sulphate: Gentle cleansing
Cocos Nucifera (Coconut) Oil: Conditioning, sheen
Cocos Nucifera (Coconut) Extract: Moisture, shine
Astrocaryium Murumuru (Palm Tree) Butter: Moisture, shine
Malva Sylvestris (Mallow) Extract: Moisture-rich, soothing
Silybum Marianum (Milk Thistle) Extract: Protects hair
Hydrolyzed Soy Protein: Conditioning, fullness, moisture
Hydrolyzed Wheat Protein: Moisture, conditioning, reparative, feel and gloss
Hydrolyzed Wheat Starch: Elasticity, body, moisture
Glycerin: Softening