The working name for this shampoo was 'Fabulous' because that was the first word its luxurious feel brought to mind. We decided to call it by what it's made of (since Fabulous was already a trademark). After a brief flirtation with Jojo Shampoo and an accompanying Oba conditioner, we chose Alojoba to reflect the key moisturizing ingredients: Aloe Vera and Jojoba Seed Oil. Add cucumber, chamomile, and vitamins and you get Alojobacucumile, or a fabulously nutritious smoothie for hair.

Natalie Portman has proclaimed her love of Alojoba to InStyle magazine.

Key Ingredients
Aloe Barbadensis Leaf Extract: Moisture, soothes and heals hair
Chamomilla Recutita (Matricaria) Extract: Gives natural highlights, calming, soothing
Cucumis Sativus (Cucumber) Fruit Extract: Soothing, healing
Hydrolyzed Wheat Protein: Moisture, conditioning, reparative, feel and gloss
Hydrolyzed Wheat Starch: Elasticity, body, moisture
Panthenol (Pro-Vitamin B5): Moisture balance, promotes healthy hai

Retinyl Palmitate (Vitamin A): Sheen, gloss, elasticity, flexibility
Simmondsia Chinensis (Jojoba) Seed Oil: Sheen, flexibility
Tocopheryl Acetate (Vitamin E): Protects hair, moisturizing
Wheat Amino Acids: Shine, gloss, moisture retention